2014 Sydney Design Awards Shortlist
The Eyesite, who specialise in optometry for children, approached The Bold Collective wanting something unique and eye catching (excuse the pun!) for their new store in Caringbah. It was crucial for us to provide a design which was bright, engaging and interactive so that it would appeal to the young clientele.
We created a holistic brand approach for The Eyesite including logo, signage and internal graphics. Incorporating the new graphics, we developed a dynamic interior using bold stripes and bright colours resulting in a whimsical, fantastical experience that would appeal to both children and adults alike.
The arrival point from the street introduces a bold colour palette contrasted by black anodised window framing and a blackened strip which creates a runway through the narrow space, drawing visitors into the store. Crisp white walls keep the design fresh and contrasting stripes attract you to the product running along either side of the shop.
The rear wall is clad in periscopes each with engaging and interactive graphics and a large sculptural installation in the centre of the space uses oversized eyeball graphics to add to the wackiness.
The Eyesite Caringbah opened its doors in early March and the response has been overwhelmingly positive.