And yet another GroupM project…
Mediacom is one of the world’s leading media agency and when we were appointed by WPP they occupied Levels 16 and 17 at 65 Berry Street plus their staff was scattered throughout other GroupM floors.
When Mindshare vacated Level 15 Mediacom took the opportunity to achieve contiguity in their floor plates. We worked with many of the existing elements on Level 15 including workstations and the built environment and we overlayed attributes from the L17 fitout including the large MEDIACOM letters on recycled sleepers. We were briefed by Mediacom’s Creative Director to include as much colour as possible (as you can imagine, a brief that is music to our collective ears!) so we got busy envisaging a wonderland of colourful elements on Level 15!
We worked with textile designer Maya Muse to design knitted graffiti poles (socks for telegraph poles) in a kaleidoscope of bright yarns. We also selected a range of wonderfully colourful upholstery to create loose ottomans throughout the Garden / Breakout spaces and worked with Mediacom’s ‘sentiments’ to design graphics for meeting room glazing and walls.
On Level 17 we replanned the Executive Area, sourced 3 telephone booths to assist with the open plan environment and we designed a trophy installation that displayed the multitude of awards that Mediacom continues to win!
“I would certainly recommend The Bold Collective to any future prospective client, as you both have been very pleasant to deal with and professional. I am grateful that you have made yourselves available outside of the normal weekly meetings. Your ability to work within budgets and bring alternative concepts and ideas to the table were also helpful. Your patience in dealing with multiple stakeholders and daily mind changing has certainly made a problematic task, as all fit outs are problematic, almost enjoyable.” David Reid
Mediacom Commercial Director – Finance